Hugo Boss Santiago 1513865 Reloj para hombre, correa de acero inoxidable

Hugo Boss is one of the market leaders in the upper premium segment of the global apparel market. It focuses on developing and marketing of premium fashion and accessories for men and women.

Hugo Boss, often styled as Boss is a German luxury fashion house. It was founded in 1924 by Hugo Boss and is headquartered in Metzingen, Germany. Originally focusing on uniforms, it was a supplier for German organizations both before and during World War II. After the war and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits. The company went public in 1985 and introduced a fragrance line that same year, added mens and womenswear diffusion lines in 1997, a full women's collection in 2000 as well as children's clothing in 2008/2009, and has since evolved into a major global fashion house with more than 1,100 company-owned retail stores worldwide. In 1923, Hugo Boss founded his own clothing company in Metzingen, a small town south of Stuttgart, where it is still based. In 1924 he started a factory along with two partners. The company produced shirts, jackets, work clothing, sportswear and raincoats. Due to the economic climate of Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again Though he claimed in a 1934–35 advertisement that he had been a "supplier for National Socialist uniforms since 1924", it is probable that he did not begin to supply them until 1928 at the earliest. By the third quarter of 1932, the all-black SS uniform was designed by Karl Diebitsch (artist) and Walter Heck (graphic designer). The Hugo Boss company was also one of the companies that produced these black uniforms for the SS. By 1938 the firm was focused on producing Wehrmacht uniforms and later also uniforms for the Waffen-SS During the Second World War Hugo Boss employed 140 forced laborers, most of them women. He died in 1948, but his business survived. His son-in-law Eugen Holy took over ownership and running of the company. In 1950, after a period supplying work uniforms, the company received its first order for men's suits, resulting in an expansion to 150 employees by the end of the year. By 1960 the company was producing readymade suits. In 1969, Eugen retired, leaving the company to his sons Jochen and Uwe, who began international development. In 1970, the first Boss branded suits were produced, with the brand becoming a registered trademark in 1977. This was followed by the start of the company's long association with motorsport, sponsoring Formula One driver Niki Lauda, and later the McLaren Racing team. In 1984, the first Boss branded fragrance appeared. This helped the company gain the required growth for listing on the Frankfurt Stock Exchange the following year. The brand entered the world of golf by sponsoring Bernhard Langer in 1986 and entered the world of tennis by sponsoring the Davis Cup in 1987. In 1989, Boss launched its first licensed sunglasses. Later that year, the company was bought by a Japanese group After the Marzotto textile group acquired a 77.5% stake in 1991, the Hugo and Baldessarini brands were introduced in 1993. In 1995 the company launched its footwear range, the first in a now fully developed leather products range across all sub-brands. In 2009, BOSS Hugo Boss was by far the largest segment, consisting of 68% of all sales. The remainder of sales were made up by BOSS Orange at 17%, BOSS Selection at 3%, BOSS Green at 3% and HUGO at 9%.  

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